Go from an analytics newbie to an in-depth understanding of what drives actions (subscriptions, donations, pledges etc.) on your site.
This six-month package is designed for web and communications staff who struggle to get value out of their Google Analytics. By the end of the contract you will:
- Set clearly defined actions for your website
- Track your top three website goals
- Read and interpret Google Analytics data around these goals
- Get insight into your most popular content and most effective traffic sources
- Understand what’s driving action on your website and have actionable recommendations to make your outreach and content more effective