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Fighting the Business of Fake News
Here’s some activism that doesn’t involve leaving your chair. The New York Times covers how to combat fake news using the power of screen shots. Many companies purchase digital advertising through ad display networks that span hundreds of websites. Most don’t even know where their brand ends up. But if it’s on a fake news site, we should probably tell them.
Reaching the 1 Billion Mark
Does it seem like EVERYONE you know is on Facebook? That’s because they are. Facebook announced this week that their ads now reach more than 1 billion people worldwide.
Is Facebook Watching Me?
And in more Facebook ad news… Facebook’s targeting is often creepily specific, and it’s about to get worse (or better, depending on your perspective). According to AdWeek, everyone’s favorite social media giant is launching new functionality that allows advertisers to target users based on what they are viewing elsewhere on the web. P.S. Facebook is also testing more video ads.
Braving the Frontier of Voice Searches
Every other person seemed to get a Google Home or Alexa for Christmas this year. Search Engine Journal covers the industry’s attempt to keep up with tracking the new world of voice search. Feeling behind? Here’s how to optimize your site for voice search in the first place.
Fighting Fire with… Data
When you think of organizations using data to make better decisions, the City of Amsterdam Fire Department is not what comes to mind. But Forbes covers how an Amsterdam firefighter is helping his team respond more efficiently to surprising calls.
Just How Bad is Pollution in China? This Bad.
I used to live in Beijing, and I know firsthand the city’s horrific pollution. This very cool (and disturbing) visualization was created by a father living in Beijing who wanted to know about the pollution levels his children were breathing.