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You are here: Home / newsletter / Bee Update: Gen X Hearts Social, Can’t Delete Data and Google’s Newly Free Tool

February 6, 2017 By Emily Patterson

Bee Update: Gen X Hearts Social, Can’t Delete Data and Google’s Newly Free Tool

This week, I’m taking a break from Trump news. But I do want to share this Vice story (I highlighted a shorter New York Times piece a few weeks ago), and this rebuttal explaining why it’s not a big deal. But that’s all. Click at your own risk.

Will I Graduate? Let’s Look at the Data

In researching this newsletter, I find a lot of case studies.  Most explain how a company used data insights to increase sales. But This New York Times article is awesome because it looks at how universities use big data to predict graduation rates (and help students succeed).

“There is No Delete in the World of Data” 
Advocates are worried about data from NYC’s identification card program (mostly for the city’s immigrant population) being put to nefarious uses in the current political climate. FiveThirtyEight looks into what it takes to delete data. The above quote explains what they find.

Tweet That, Reality Bites 
Thanks, New York Times. This week we learned that millennials aren’t as bad as we all thought. It’s actually Gen Xers who spend the most time on social media. Ha!

Industry Updates
Ten Years of SEO in Five Minutes 
If you are looking for a quick understanding of SEO trends and the field’s major changes, this Forbes article provides a clear, concise recap.

Is My Org Tech Savvy?
Want to know if your non-profit is behind the times? Check out this report, which draws on survey results from nearly 5K nonprofits worldwide.  Some stats that stood out to me: 34% of nonprofits used paid social ads, nonprofits declared email the most effective fundraising and communications tool and 92% have a Facebook page.

Dashboards for All!
Google announced yesterday that its new reporting tool, Data Studio, is free for everyone. It connects with Google Analytics, AdWords and YouTube data to make snazzy dashboards.

Cool Visualization of the Week

This gorgeous and compelling infographic shows the relationship between race and drug arrests in Boston. It’s a great example of how to use data to make a clear point. So sharp! Check it out.

See Me… In Person!
If you love this email, and you live near Washington D.C., come see me speak. I’m presenting at an NTEN happy hour on Feb. 22 about the “Five Must Dos to Get Insights from Your Digital Data.” It’s entertaining, pun-filled and (even better) free!

Filed Under: newsletter, Social Media Tagged With: dashboards, data, Data Studio, data visualization, politics, SEO, social media

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