What’s new this week?
One Third Fewer Cat Pics
The average Facebook user posted a third less original content in 2016 than in 2015, reports Forbes (covering social media firm Mavrck’s new study). What’s behind the drop? Users aren’t leaving the platform, but they are using it “in different ways.” (Like arguing about politics with their relatives?)
The average Facebook user posted a third less original content in 2016 than in 2015, reports Forbes (covering social media firm Mavrck’s new study). What’s behind the drop? Users aren’t leaving the platform, but they are using it “in different ways.” (Like arguing about politics with their relatives?)
What’s a Data Scientist, Anyway?
Fast Company named “data scientist” the #2 top job for non-profits in 2017. I think hiring a true “data scientist” (the kind that creates algorithms to, say, power Netflix’s recommendation engine) is out of reach for most non-profits. But knowing how to use data is a hot skill for any industry. <hint, hint>
Fast Company named “data scientist” the #2 top job for non-profits in 2017. I think hiring a true “data scientist” (the kind that creates algorithms to, say, power Netflix’s recommendation engine) is out of reach for most non-profits. But knowing how to use data is a hot skill for any industry. <hint, hint>
Worst Week in Social Ads: Twitter or Facebook?
Not a good week for the social giants. So much for Twitter’s “Trump Bump.” This platform saw the first decline in ad revenue since the company went public in 2013, reports Fortune. And Facebook is facing an audit of its ad data after coming under fire in 2016 for misreporting metrics. Here’s the inside scoop on that mess. Oh, and Facebook announced that videos will play with the sound on. People aren’t happy.
(Number) Crunching the Republicans
The populations who voted for Trump are losing their numbers. FiveThirtyEight looked into the demographics of the Midwestern states that propelled Trump to victory. Watch out for the 2020 census, Rust Belt. It will most certainly show a population (and Electoral College vote) loss. Tech Crunch also graphed voter demographics, focusing on how Latinos (growing) and evangelicals (declining) will impact the Republicans.
The populations who voted for Trump are losing their numbers. FiveThirtyEight looked into the demographics of the Midwestern states that propelled Trump to victory. Watch out for the 2020 census, Rust Belt. It will most certainly show a population (and Electoral College vote) loss. Tech Crunch also graphed voter demographics, focusing on how Latinos (growing) and evangelicals (declining) will impact the Republicans.
Advice of the Week
Stop Doing Too Much!
This advice comes from Entrepreneur.com, but it applies to that other under-staffed, overworked group: non-profits. Don’t try to maintain every marketing channel (social, email, AdWords, etc.). Summary: It’s too much work, and not every outlet is right for your audience. (Shameless plug! I can help you figure out what works.)
Cool Visualization of the Week
Fighting the Commute
The DC area is infamous for bad traffic. So the DC government put together this website with some sharp interactive visualizations showing everything from commuter type to congestion points. Kind of makes commuting cool. (No, not really).
The DC area is infamous for bad traffic. So the DC government put together this website with some sharp interactive visualizations showing everything from commuter type to congestion points. Kind of makes commuting cool. (No, not really).