We’ve Got to Fight, For Our Right… To Analyze
It’s hard to get people excited about data. So I’m thrilled that many are fired up about data deletion under the Trump administration. Gizmodo covers how rescuing government data has become a movement. One interviewee even calls it “a modern day form of book burning.”
My AdWords Campaign is on Breitbart?!
Tech companies Facebook, Google and Amazon have spoken out against Trump’s Muslim ban, yet they still send advertising dollars to Breitbart. Google even runs its AdSense network on the site (so your org’s ads might be appearing there). Huffington Post asks these companies what’s going on. Spoiler: They don’t really answer.
Striking the Ad Balancing Act
Thanks for recapping how changes to Facebook videos and YouTube ads impact marketing teams, Tubular Insights. It saves me having to do it. The even shorter version: These platforms are navigating the split between users’ wants and advertisers’ requests. Expect user pushback on Facebook videos’ autoplay with sound and advertisers upset about YouTube’s skippable ads.
Taking a Data Selfie
We know that companies collect a lot of data on us. But how exactly does this work? A handy new Chrome extension called Data Selfie gives you a rough approximation of what Facebook learns about you from usage of its site. Here’s Lifehacker trying it out.
Oops! My Website Data is Really Wrong
If Google Analytics shows a sudden jump in website usage and you know it can’t be real, finding the problem can be a major pain. Marketing industry news site DMN has a great two part resource to get you started with troubleshooting your web tracking.
Feeling Stressed? Apparently, We All Are
The American Psychological Association turned the results of their nationwide survey about the “state of stress” into a series of sharp infographics. And (shocker) we are frazzled about politics. Nearly 2/3 of those surveyed reported that “the future of our nation” is a source of stress with urban areas the most stressed about the election outcome.