What’s New This Week?
Google’s Big Announcement
Google’s launching a new product, but coverage has been a mess of marketing gobbledygook. Here’s my nonprofit-friendly translation. If you track what traffic sources (Facebook ads, Google searches etc.) are leading to donations and other actions on your website, you probably do so with “last click attribution.” That means, you attribute credit for the donation to the most recent way the user entered your site. Google Analytics currently has tools to address this, but they are confusing and not too useful. But more is coming! It’s called Google Attribution. (But for now, it really only works with Google AdWords and DoubleClick campaigns. So get ready to better understand your Google AdWords grant use.)
Creepy Advertising Story of the Week
I’m starting to think that this can be a weekly feature in Bee Update. We’ve covered the perils of overly-personal ads before, but I have to share any piece entitled “Hey Instagram, Don’t Tell Me When to Freeze My Eggs.” Go ahead and bemoan the state of targeted advertising with Wired.
Topping Your Local Search Results
Trying to improve your search ranking in your local area? Here’s a read for you. SEO experts weigh in on what’s most important. The top three factors are quality and quantity of inbound links, on-page content (got your keywords?) and the rate of click-throughs on your search listing. Read some more in Search Engine Land.