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Archives for May 2017

May 26, 2017 By Emily Patterson

Local SEO Tips, More Creepy Ads & Google’s New Analysis Product

What’s New This Week?

Google’s Big Announcement

Google’s launching a new product, but coverage has been a mess of marketing gobbledygook. Here’s my nonprofit-friendly translation. If you track what traffic sources (Facebook ads, Google searches etc.) are leading to donations and other actions on your website, you probably do so with “last click attribution.” That means, you attribute credit for the donation to the most recent way the user entered your site. Google Analytics currently has tools to address this, but they are confusing and not too useful. But more is coming! It’s called Google Attribution. (But for now, it really only works with Google AdWords and DoubleClick campaigns. So get ready to better understand your Google AdWords grant use.)

Creepy Advertising Story of the Week

I’m starting to think that this can be a weekly feature in Bee Update. We’ve covered the perils of overly-personal ads before, but I have to share any piece entitled “Hey Instagram, Don’t Tell Me When to Freeze My Eggs.” Go ahead and bemoan the state of targeted advertising with Wired.

Topping Your Local Search Results

Trying to improve your search ranking in your local area? Here’s a read for you. SEO experts weigh in on what’s most important. The top three factors are quality and quantity of inbound links, on-page content (got your keywords?) and the rate of click-throughs on your search listing. Read some more in Search Engine Land.

[Read more…]

Filed Under: newsletter Tagged With: ad tech, advertising, AI, data, data visualization, digital advertising, Google, remarketing, SEO, targeted advertising

May 12, 2017 By Emily Patterson

Measuring Video, Ads That Spy on Your Photos & Why Facebook Data Doesn’t Match Google Analytics

What’s New This Week?

A Top Client Question Answered
Does your Google Analytics and Facebook data not match? It never does!Thank you Business 2 Community for this clear, in depth explanation of all the reasons why that happens.

Got Website Redesign Drama?
If you are working on a website redesign, chances are you also find yourself immersed in arguments about what content to cut, what to overhaul and where to focus funds. Here’s Bee Measure’s new webinar on how data can inform those decisions and win stakeholders’ support.

And You Thought They Weren’t Watching
If you read this newsletter, you know that advertisers can target based your social media clicks, likes, profile information etc. But even I was surprised to hear that a new technology is making it possible to target users by the content of their Instagram and Facebook photos. A new campaign by Under Armor targets people who post shots of themselves in running gear. Details in Fast Company. [Read more…]

Filed Under: newsletter Tagged With: ad tech, census, data visualization, digital strategy, Facebook ads, Google, google analytics, redesign, social media, video

May 5, 2017 By Emily Patterson

Dashboard Burnout, Fixing Bad Surveys and Facebook’s Latest Ad Problem

What’s New This Week?

Google Analytics Gets a Facelift, Part II
An update to the old adage: nothing in life is certain but death, taxes and Google constantly changing its products. On that note, here’s more about the looming changes to GA’s interface. I can’t weigh in on the update because it hasn’t rolled out to my account yet. (Hey, Google are you listening?)

So Tired of Dashboards
If you are feeling overwhelmed by dashboards, (Lots of numbers! Lots of charts!) you aren’t alone. This article contains good points to consider when building your next dashboard. Pro tip: answer the business question and don’t add unnecessary complexity.

Facebook’s Teen Problem
It’s the latest in a long line of Facebook ad PR disasters. This week, media reported on a leaked presentation from Facebook, which described the social platform’s ability to target vulnerable teens. By monitoring posts and photos, Facebook can determine when young people feel “stressed,” “defeated,”  “overwhelmed,” “anxious” and other great feelings.

[Read more…]

Filed Under: newsletter Tagged With: data visualization, Facebook ads, google analytics, social media, survey

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