What’s New This Week?
A Top Client Question Answered
Does your Google Analytics and Facebook data not match? It never does!Thank you Business 2 Community for this clear, in depth explanation of all the reasons why that happens.
Got Website Redesign Drama?
If you are working on a website redesign, chances are you also find yourself immersed in arguments about what content to cut, what to overhaul and where to focus funds. Here’s Bee Measure’s new webinar on how data can inform those decisions and win stakeholders’ support.
And You Thought They Weren’t Watching
If you read this newsletter, you know that advertisers can target based your social media clicks, likes, profile information etc. But even I was surprised to hear that a new technology is making it possible to target users by the content of their Instagram and Facebook photos. A new campaign by Under Armor targets people who post shots of themselves in running gear. Details in Fast Company.
Facebook Cracks Down on Something New
Facebook heard your complaints about spammy content, and they are on it. “We hear from our community that they’re disappointed when they click on a link that leads to a web page… covered in disruptive, shocking or malicious ads.” (Imagine that?) Expect fewer posts and ads that link to “these low-quality web page experiences.” I’m interested to see how this shakes out. Full release here.
And in other links…
Google creates its own ad blocker. | Change to Google’s algorithm? Stop worrying about your SEO and make a spreadsheet. Here’s a step-by-step guide to monitoring your search results.
Advice of the Week
Measuring Your Video’s Success
Your organization just paid to create a slick new video promoting your cause. You upload it to Facebook and YouTube and show it at your next staff meeting. But how do you really measure success? Here’s advice from videographer Jose Pedro Pinto.
Cool Visualization of the Week
Census Data, Bracket Style
If you miss March Madness, check out this visualization of US population data. The creator turned state and metro population stats into a bracket-style game. Guess which area has a higher population and win a point. (It’s much harder than it sounds.)