The Ad-Blocking Browser
Apple’s noticed that no one likes to be stalked (by ads, that is). So the new version of Safari puts an end (for now) to tracking users’ browsing behavior in order to them serve them ads. The new technology has both alarmed the ad industry and been called a victory for privacy. More details in Tech Crunch and technical info here.
Can Data and Creativity be Friends?
If you feel that data-mania is ruining your creativity, you aren’t alone. Communications and marketing teams complain that nerdy number-crunching is sucking all the emotion and fun out of designing campaigns. But it doesn’t have to be this way, Ad Age argues.
A New Look for Your Facebook Page
Facebook’s rolling out something new. (Surprise, surprise). Nonprofit pages are getting a new template option. Details here. And Facebook is expanding video cover images.
Behind the Fake Stats
If you’ve ever run a social media account, you know it’s cheap and easy to pay for thousands of likes, followers… you name it. If you’ve ever wondered what a click farm looks like, click this link. Interesting photos from a bust in Thailand.
In Other Links…
Pinterest is creating a visual search engine. It’s kind of like Shazam, but for photos.
In your nonprofit Snapchat? New features for brands on the platform.
Facebook shares location data with disaster relief organizations.
Advice of the Week
Google Analytics, Custom Made
Yoast is great at providing easy-to-follow search engine optimization advice to WordPress users. It also turns out that Yoast is great at explaining Google Analytics too. Check out their blog’s resource on Google Analytic’s custom dimensions. This very cool feature is under used – it can be tricky to set up – but it gives you great insight into how visitors use your website.
Cool Visualization of the Week
Feeling overwhelmed by negative headlines and relentless bad news? Well, maybe don’t click on this visualization. It uses text analysis to “read” the latest headlines and color code their emotional tone.