Benchmarks, Benchmarks, Benchmarks
We nonprofit-ers are nosey. We love to know what everyone else is doing and how we fit into the grand scheme. When it comes to media coverage, here’s your answer: the average nonprofit gets two media hits a week. More press and social stats in M+R’s annual media benchmarking report.
A New Way to Target Donors?
This week, Facebook announced yet another new targeting feature. You will be able to upload a list of email addresses, and Facebook will target just those responsible for making purchasing decisions in their home. The new feature is meant to reach shoppers, but I could see it helping to target donors too. Learn more about how this works in Ad Week.
Taking to the (Podcast) Air Waves
If you read this newsletter, you know how much I love Facebook ads. I recently was interviewed on Membership Site Straight Talk Podcast about how website owners can use Facebook ads to drive site traffic and registrations. Listen here.
Breaking into the Field
This week, two separate articles provided interesting insight into the data analytics job market. First, Forbes tells those trying to break into the field to not bother going back for their master’s degree. Then, Fast Company explores why the data science field has such a shortage of candidates (hint: stop writing job requirements that are impossible to fill).
In the other links:
The Data USA website has a new look and functionality. Get government data sets (from high-school graduation rates by state to population by county) and basic visualizations.
Well, the headline sums it all up. Google and Facebook make more from ads than everyone else combined.
STOP in name of numbers. CIO.com gives three metrics that everyone needs to stop obsessing over.
Advice of the Week
Want to Try Facebook Live?
If you have one person manning your social media, newsletters and website, the idea of trying Facebook Live may not top your priority list. But here are some tips to make getting started easy. Nonprofit social media consultant Elizabeth Moreno tackles both the set up logistics and figuring out content.
Cool Visualization of the Week
Saying Something Nice
Believe it or not, the top words entered into Google Translate are nice things. “Beautiful” and “good” both topped the list. Here’s the visualization of that data from the designer at Visual Cinnamon.