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Archives for September 2017

September 19, 2017 By Emily Patterson

Six Steps to Easy & Free SEO Keyword Research for Nonprofit Websites

SEO keyword research isn’t just for big, for profit companies.  It’s something that even small nonprofits can use to attract more visitors to their websites and gain more exposure for their mission.  When drafting a new blog post, press release or other website content, follow these six steps to find the right keyword phrase for your content.

Step One: Decide on your topic & audience location

Easy right?  Let’s say you want to write about your favorite day hikes for your organization’s blog. It will be mostly read by people in Virginia. Your audience could be national, several locations or just your town/city. It depends what people your organization serves.

Step Two: Figure out how people search for your topic

Your topic may be fascinating, but you need to write about it in the same terms people commonly use in search. How do you figure that out? Well, there’s a bit of an art to it. First, go to Google’s Keyword Planner. This is a free tool to research how often people are searching for keyword terms in your area. It’s mostly used for planning paid Ad Words campaigns. But you can use it for SEO keyword research too.

[Read more…]

Filed Under: Measurement Tagged With: digital strategy, keyword research, SEO

September 8, 2017 By Emily Patterson

Russia’s Facebook Ads, Data Makeovers & Predicting Donors

What’s New This Week?

Russia Funds Political Facebook Ads
Having covered various Facebook Ad drama, I didn’t think anything on the platform could shock me. But it can! Facebook disclosed on Wednesday (finally!) that a Kremlin-backed company funded $100,000 worth of Facebook Ads. The ads, which ran from June 2015 until this May, focused on divisive social issues, such as gun control.

Finding Donors in the Data
Turn on your speakers and check out this podcast from Blackbaud. The nonprofit tech company explains how nonprofits can use predictive analytics to find their most likely (and capable) donors.

Happy Birthday, Here’s the $$
Facebook rolled out a new feature that allows people to solicit birthday donations for their favorite nonprofit. It works like this: two weeks before your birthday, Facebook will prompt you create a fundraiser for an approved organization (There’s currently 750K). You set a goal and create a message. Then, Facebook notifies your friends on the big day. The catch: a 5% fee.

[Read more…]

Filed Under: newsletter Tagged With: advertising, data, data visualization, donations, Facebook, Facebook ads, millennials, politics, reporting

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