Reach Bored People on Facebook
It’s worth turning on the sound to watch this video from Entrepreneur Network. It makes a really good point. A successful marketing campaign is not just about reaching the right demographic. We also need to consider what potential supporters will be doing as they receive our message. Are they ready to listen? Facebook users are often browsing for any content that catches their attention, while Google searchers are looking for specific information. These two channels tend to show better campaign returns than say, YouTube pre-roll, which interrupts the viewer.
Tips for a Drama-Free Redesign
Planning to redesign your website soon? (Who isn’t?) Check out this new Tony Martignetti Nonprofit Radio podcast episode for tips on gaining stakeholder support, managing contractors and using data to drive better engagement. It’s also a shameless plug! Two colleagues and I were interviewed for this episode after speaking at the 2018 Nonprofit Technology Conference.
Lifelong Learning (Whether You Like it or Not)
In an industry that’s always changing, how does anyone stay up with the latest skills? If you are interested in brushing up your marketing analytics chops, listen to the latest edition of the Digital Analytics Power Hour podcast. In this episode, the hosts analyze the latest online courses, bootcamps and other learning resources.