Reach Bored People on Facebook
It’s worth turning on the sound to watch this video from Entrepreneur Network. It makes a really good point. A successful marketing campaign is not just about reaching the right demographic. We also need to consider what potential supporters will be doing as they receive our message. Are they ready to listen? Facebook users are often browsing for any content that catches their attention, while Google searchers are looking for specific information. These two channels tend to show better campaign returns than say, YouTube pre-roll, which interrupts the viewer.
Tips for a Drama-Free Redesign
Planning to redesign your website soon? (Who isn’t?) Check out this new Tony Martignetti Nonprofit Radio podcast episode for tips on gaining stakeholder support, managing contractors and using data to drive better engagement. It’s also a shameless plug! Two colleagues and I were interviewed for this episode after speaking at the 2018 Nonprofit Technology Conference.
Lifelong Learning (Whether You Like it or Not)
In an industry that’s always changing, how does anyone stay up with the latest skills? If you are interested in brushing up your marketing analytics chops, listen to the latest edition of the Digital Analytics Power Hour podcast. In this episode, the hosts analyze the latest online courses, bootcamps and other learning resources.
Automation: The Gift That Keeps on Giving (Literally)
While planning your year-end giving campaigns, don’t forget about reoccurring donors. According to The NonProfit Times, automated giving simplifies the process for donors and provides a more predictable revenue stream for nonprofits. Also, Facebook recently added a recurring donations capability for nonprofits, giving you another channel for automated giving that you might want to highlight for your supporters.
My Favorite Advice
Fighting Writer’s Block with Data
Out of ideas for blog posts? Check out this article in Search Engine Journal. It provides practical advice on translating Google Analytics data into digital content. I especially like the recommendation to use internal search data as clues about what visitors are hoping to find in your content. Also, pay special attention to their advice about analyzing the intent behind the keywords that bring visitors to your site. How can you capitalize on their language and interests to make your content more engaging?
A Very Cool Visualization
If you have ever worn women’s pocket-deprived clothing, this visualization will hit home. As the researchers Jan Diehm & Amber Thomas at The Pudding note: “You can’t even cram an average woman’s hand beyond the knuckles into the majority of women’s front pockets.”