Don’t Forget the Pictures!
When your organization’s work is, um, less than visually compelling, it’s easy to make images an afterthought. But before you download yet another boring stock photo, check out Hubspot’s list of statistics why visuals matter. Compelling images can impact not only viewers’ attention spans, but also result in higher retention and engagement. Here’s my favorite fact from the piece: “When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.” Nice!
The Best of the Best
The Digital Agency Network presented their picks for the best social media campaigns in 2018. I love this list because it features sophisticated uses of a medium many consider, well, “basic” and, um, narcissistic. And as a bookworm, my favorite is NY Library’s InstaNovels campaign.