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Archives for December 2018

December 17, 2018 By Erin Cafferty

Understanding the Why, Marketing Efficiency & One Charity’s Unexpected Findings

The Ethics of A/B Testing

The ethics of A/B testing are up for contention! While it may seem harmless, many people don’t like the idea of being tested without their knowledge. I don’t blame them. So, what does this mean for nonprofits? For those wanting to err on the side of caution, it’s best to be transparent. Inform your audience and give them the chance to opt out.

Getting to the “Why”

Looking to improve your website? You need “why” data. I like this article because it breaks down the types of information you can collect about your site and what each provides. While Google Analytics can show you where users are running into trouble, it can’t explain why something is happening. Qualitative data, such as survey responses, help you understand why your users are behaving in a certain way and provide the insight needed to solve any issues they’re having on your website.

[Read more…]

Filed Under: newsletter Tagged With: a/b testing, charity, data analytics, data visualization, design, fake traffic, food popularity, Google, google analytics, marketing, marketing efficiency, martech, nonprofit, referrer spam, ROI, social media, targeted advertising, UX, WordPress plugin

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