Maximizing Your Resources
Strategy and marketing consultant Anne Boyle has a strong opinion about nonprofits that claim they “can’t afford” to create a marketing strategy. The idea is simple: organizations should be putting strategy and planning first in order to maximize their resources. One of her tips that’s actually really helpful, in my opinion, is to not try to be perfect but to just get it done.
Ditch The Digital Department
This article really threw me for a loop. “Digital” has been a buzzword for a while now, but do organizations even need someone solely dedicated to it? The short answer is no. The long answer is still no, but with more nuance. Basically, it’s advised that your organization “hire digitally skilled staff to populate every department” rather than invest in a digital department.