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Archives for June 2019

June 21, 2019 By Erin Cafferty

Gearing up for 2020 Ad Spend, Internet Trends Report for Data Nerds & Don’t Silo Social Data

Gearing Up For 2020: Political Ad Spend

If you thought the 2016 election was ripe with ads, just wait until the next one. Political ad spending is expected to total $9.9 billion in 2020, according to the latest U.S. ad forecast. Online fundraising isn’t new, but it is bigger than ever. So, expect to see ads for your favorite candidates popping up soon (and often)… if their campaigns get the targeting right. The Dems are all starting from scratch when it comes to digital strategy, while Trump has managed to streamline voter data files to allow his campaign to target people online more effectively. To get an idea of what that means for 2020, I’ll leave you with this quote that stood out to me: “The modern presidential campaign is now largely won and lost online.”

Zuckerburg’s Plan for Privacy

Facebook is working to strike a balance between users’ demands for more privacy and advertisers who, well, pay the bills. Plans for a tool to let people see and manage off-Facebook activity is rolling out in a few months. Zuckerburg said this about it: “It’s designed to give people more transparency and control over the data other apps and websites share with us.” The most important note about this tool is that measurement will remain intact so organizations can understand the impact of their Facebook investment. Sounds like a good move, but I’m waiting to see.

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Filed Under: newsletter Tagged With: data culture, data visualization, digital strategy, Facebook, Facebook ads

June 11, 2019 By Erin Cafferty

Google’s Data Studio Updates, Location Ranking & Tinder for Clothes

Google’s Data Studio Just Got a Bit Better

Google’s Data Studio is a pretty sharp (and free) way to create dashboards and visualizations from your Google Analytics data and other data sets. But it’s always been limited in what it can do. However, the program has received some fun product updates in the past few months. My favorite new features are custom data range comparisons and the Tableau-esque ability to drill down in charts. So far, I’ve used this new feature to create more useful maps. Now, dashboard viewers can drill into details about which states and cities their users are located.

Ads, They Know Us Better Than We Know Ourselves

There is a growing interest in the idea of personalization and privacy in the online age. This caught the eye of the New York Times, who decided to conduct its own digital advertising experiment to show how far advertisers go to collect and use our information. My main takeaway is that we have a choice to make: either we all agree to be targeted by hyper-personalized ads that are more relevant to us or we need to create and pass more stringent data privacy laws.

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Filed Under: newsletter Tagged With: data, data analytics, data culture, data privacy, data-driven, digital advertising, google analytics, Google's data studio, key search phrases, Location ranking, marketing tips, nonprofit, SEO, social media data, The Digital Plan, top cities for college graduates

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