App and Website, Together At Last
Have a website… and an app? Well, I have news for you. It’s still in beta, but Google Analytics now has a way to combine app and website data into a single property. This is a particularly exciting development because it deviates from the traditional session and pageview method Google Analytics has used for the past 15+ years (listen to me complain about that here). The new measurement model uses events and parameters instead. And, Google’s created a new feature to make tracking the most common events, such as scrolling and outbound link clicks, a lot easier. This is a huge shift for GA and I’m sure I’ll be covering it again very soon.
Gettin’ Cozy With Data Analytics
An understanding of data analytics is important for everyone in an organization, regardless of your role or position. This Harvard Business Review article breaks down 4 crucial concepts you may have forgotten from your freshman year course in statistics. My favorite tip: Always have a control. You probably know about controls from drug trials, but this doesn’t need to be costly nor time-consuming. Although we may be testing new subject lines or web copy (rather than life-saving drugs), this is a concept that communicators should master too.
More on 2020 Digital Ad Spend
If you’re as into graphs and keeping up with politics as I am, this article’s for you! The top two contenders for the most spent on digital ads for the 2020 election on the Democratic side are Warren and Biden. No surprise there. What IS interesting was the influx of ads coming from nominee hopeful Tom Seyer at the beginning of July. Focused on only a few key issues — taking down Trump, money in politics and climate change — it’s clear he was targeting a specific audience. If you can’t get enough of this topic, be sure to sign up for their newsletter.
A Peek Behind The Data Viz Curtain
If you read my newsletters frequently, you’ll know I include a section for data visualizations in each one… I find them fascinating! This Medium article piqued my interest because as a woman in the data analytics space, I can 100% relate to those stories and experiences. It’s a really good exploration into being a female in the world of data viz. Highly recommended read.