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Archives for September 2019

September 27, 2019 By Erin Cafferty

My Favorite Advice x2 & Data Viz of the Month

My Favorite Advice

Absolutely Everything You Need To Know About Form Design

Getting ready for Giving Tuesday is about more than Facebook ads and email blasts. It’s also a good time to make sure potential donors aren’t so baffled by your donation form that they fail to complete it. This article about web forms is long and heavy on the usability jargon, but don’t let that scare you off! It’s really just a fancy way to describe the effectiveness and satisfaction of users when trying to achieve specific goals on your site. I really like the screenshots of good and bad form design. I also enjoyed the writer’s tip about forms following the same logic as a conversation: “For example, wouldn’t it be weird to ask someone their name only after having asked a number of other questions?”

[Read more…]

Filed Under: newsletter Tagged With: community outreach, data analytics, data visualization, digital outreach, form design, fundraising forms, giving tuesday, government organizations, GovLoop, NextDoor, nonprofits, web forms

September 13, 2019 By Erin Cafferty

Decrying Fluffy Metrics, How to Elevate Your Engagement Rates & SEO Changes

I adopted an, um, energetic dog early this summer. The seemingly endless walks around my neighborhood with her have given me a lot of podcast-listening time. I’ve found a few new favorites.

If you are familiar with this newsletter, I obviously like my tech news with a good dose of skepticism. Loving Recode’s Pivot for a mix of tech, politics and business updates… and some major sarcasm. It has me LOLing about IPOs and income inequality ⁠— something I didn’t think was possible.

How Are Other Orgs Doing? Here’s The Answer

It’s my favorite yearly opportunity to snoop on other nonprofits! The 2019 M+R Benchmarks Study includes data from 135 nonprofits across a variety of sizes and sectors. This report has so many good takeaways, it’s hard to choose what to call out here. An interesting fundraising stat was that the revenue from one-time gifts decreased by 2% in 2018, while monthly giving revenue increased by 17%. Focusing heavily on recurring donors could be a winning strategy moving forward.

[Read more…]

Filed Under: newsletter Tagged With: data analytics, engagement rates, evaluating and reporting data, fake PR metrics, fundraising, google analytics, link attributes, newsletter, nonprofit, SEO

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