My Favorite Advice
Absolutely Everything You Need To Know About Form Design
Getting ready for Giving Tuesday is about more than Facebook ads and email blasts. It’s also a good time to make sure potential donors aren’t so baffled by your donation form that they fail to complete it. This article about web forms is long and heavy on the usability jargon, but don’t let that scare you off! It’s really just a fancy way to describe the effectiveness and satisfaction of users when trying to achieve specific goals on your site. I really like the screenshots of good and bad form design. I also enjoyed the writer’s tip about forms following the same logic as a conversation: “For example, wouldn’t it be weird to ask someone their name only after having asked a number of other questions?”
More of My Favorite Advice
Annoyed by Facebook? Maybe try NextDoor
I hear from a lot of organizations that are struggling to get the same exposure on Facebook these days… without paying for ads. Time to look beyond the social media giants. This GovLoop article on leveraging NextDoor as a government agency or nonprofit is a must-read for organizations looking for new outreach channels. I like this article because it’s so practical — no sugar coating or fluffy stats here. (And a shout out to friend of the newsletter, Lauren Girardin, a fellow nonprofit coms consultant who wrote this piece)!
A Very Cool Visualization
Proving That ANY Data Can Be Interesting
If it wasn’t clear that I nerd out over data of all kind, this data visualization article will cement that fact. This one, all about the design of airport runways across the globe to prevent dangerous crosswind landings, is especially cool.