My Favorite Advice
Getting Ready For Giving Tuesday.
With year-end giving season upon us, I thought this was a very relevant article on how to test fundraising copy. Nonpartisan fact-checking website PolitiFact helps the public know when they can trust a politician. This summer, they decided to incorporate that same message of trust and transparency into their fundraising language. They found that when language about their brand’s values, goals, and processes were added, it encouraged more, higher dollar amount donations.
A Very Cool Visualization
Your Guide to Thanksgiving Week.
I love this data viz from Google Maps x Google News Initiative that gives us a peek into the places people visit during the holidays, when to visit them, and the best times to get on (or stay off) the road in 2019. Sometimes, data viz’s are just for fun. Other times, they help us avoid the madness that is your local grocery store at 5:30 PM on Wednesday! Preparation is key for Thanksgiving week.