My Favorite Advice
How to track your SEO work with Google Analytics.
Yoast is a fantastic resource for tips on improving your site’s SEO. This article is especially juicy because it explains, in detail, how to find the data that will help you track whether your efforts to optimize your site are actually working. And you can use your free Google Analytics account to do this — no need to pay for a fancy SEO service. I like this article because it starts with the easy (looking at total search traffic to your site and whether it’s increasing) and progresses to the more complex (analyzing whether your mobile experience impacts your search engine ranking). It explains this all through detailed, accessible videos that play without sound so you can watch at your desk.
A Very Cool Visualization
2019’s trending news topics.
This visualization from Axios doesn’t come as a huge surprise to me. The 24-hour news cycle is full of the same stories day after day with the same topics on repeat: politics, environmental issues, and powerful political players. There is one topic where interest peaked at the end of 2019 though… Baby Yoda. Looks like we all needed a lighthearted pick-me-up over the holidays.