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Archives for April 2020

April 17, 2020 By Erin Cafferty

My Favorite Advice & Data Viz of the Month

My Favorite Advice

Getting Specific About Donor Data.

Collecting data about your donors is important. But you know that already! The tough part is always in the implementation. You need to get specific about what data points to track and what each means. This piece from Candid does a great job walking through that logic. I like this article because it keeps things simple, acknowledging that tracking too much data can, as they put it, become a “tidal wave that overwhelms any organization not equipped to handle it.” I suggest paying close attention to donor affinity (giving history, relationship to your cause, political giving) to help you understand a donor’s willingness to give to your organization.

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Filed Under: newsletter Tagged With: analyze data, campaign communication, collecting donor data, data visualization, data viz, data-driven, digital communications, donation data, donor affinity, donor data, google analytics, how to get better data from google analytics, nonprofit, nonprofit data, nonprofit donations, nonprofit donors, set up google analytics account, track marketing and outreach, tracking metrics

April 3, 2020 By Erin Cafferty

Aid for Nonprofits, What’s Trending & the Rise of Digital Marketing

Aid for Nonprofits Dealing With COVID-19

The $2 trillion federal stimulus package, CARES Act, is expected to go into effect on Friday, much to the relief of thousands of individuals, nonprofits and organizations. If you’re currently struggling with shrinking operational funds, this article from Nonprofit Quarterly details how nonprofits may be eligible to access funds to avoid laying people off or closing your doors. From emergency support for nonprofits with less than 500 employees to loan support for larger entities, there’s relief for everyone… even donors.

Fewer Events, More Digital Marketing

Right now, I’m having trouble looking a few days into the future — not to mention several months of years. Nevertheless, I thought this analysis of how the coronavirus may change marketing (at least in the B2B space) was insightful. Budgets that were allocated for in-person events, retreats, conferences, fundraisers and trade shows are now being shifted to the online space for marketing. Whatever you do, don’t totally chop your marketing and communications budget! It’s important to stay connected with your audience and maintaining a sense of normalcy — even if the current situation is so unpredictable.

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Filed Under: newsletter Tagged With: analyze data, cares act for organizations, cares act for small business, COVID19, data analytics, data collection, data insights, data quality, data webinar, data-driven, digital marketing, funds for nonprofits, google my business, google posts, google trends, relief for nonprofit, search traffic, search trends, seo strategy, tracking metrics

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