Aid for Nonprofits Dealing With COVID-19
The $2 trillion federal stimulus package, CARES Act, is expected to go into effect on Friday, much to the relief of thousands of individuals, nonprofits and organizations. If you’re currently struggling with shrinking operational funds, this article from Nonprofit Quarterly details how nonprofits may be eligible to access funds to avoid laying people off or closing your doors. From emergency support for nonprofits with less than 500 employees to loan support for larger entities, there’s relief for everyone… even donors.
Fewer Events, More Digital Marketing
Right now, I’m having trouble looking a few days into the future — not to mention several months of years. Nevertheless, I thought this analysis of how the coronavirus may change marketing (at least in the B2B space) was insightful. Budgets that were allocated for in-person events, retreats, conferences, fundraisers and trade shows are now being shifted to the online space for marketing. Whatever you do, don’t totally chop your marketing and communications budget! It’s important to stay connected with your audience and maintaining a sense of normalcy — even if the current situation is so unpredictable.
Pay Attention to What’s Trending
Search trends have shifted massively in the past 90 days. If you’re in charge of SEO for your organization, use the Google Trends feature to metaphorically “read the room.” Pay attention to search trends to get a feel for what your audience is searching for and then use this data to direct your messaging. Also, check out the time-lapses of search trends — you know I love my data viz’s.
Stay Connected With Google Posts
Looking for a way to get information in front of people — without them needing to navigate your website? If you have a verified Google My Business listing, Google Posts may be a useful way to help your organization better reach your audience. A few examples of content you can post are special offers, upcoming virtual events and important announcements. If your website doesn’t have an easy way to highlight timely information, this could be a great tool. Use this time to stay in touch with and nurture the audience you already have. You’ll come out the other side much stronger than before.
What’s Data Got to Do With Grilling?
It’s been a bleak week, so let’s wrap up this newsletter with a cheesy (or should I say “meaty”) metaphor. This Business2Community article cheekily compares food quality to data quality in the best way possible and gives us five solid recommendations for how we can better collect and analyze our data. If you are someone who frequently finds yourself explaining technical data issues to a non-technical audience, you may find these slightly out there analogies useful (or, at very least, entertaining).
Need Some (Virtual) Interaction?
Join My Upcoming Webinar: Practical Tips to Impress Your Boss (Or Clients) With Useful Data & Insights.
Initially, this was going to be my presentation for a conference in May, but naturally, that’s not happening anymore. Now, it’s a virtual webinar for you to attend! Join me on Thursday, April 16 at 2 PM ET to learn practical tips for setting up your project with a clear process for tracking metrics, analyzing data and providing useful evaluation.