My Favorite Advice
Getting Specific About Donor Data.
Collecting data about your donors is important. But you know that already! The tough part is always in the implementation. You need to get specific about what data points to track and what each means. This piece from Candid does a great job walking through that logic. I like this article because it keeps things simple, acknowledging that tracking too much data can, as they put it, become a “tidal wave that overwhelms any organization not equipped to handle it.” I suggest paying close attention to donor affinity (giving history, relationship to your cause, political giving) to help you understand a donor’s willingness to give to your organization.
A Very Cool Visualization
The State of Gender Inequality Today.
With all that’s happening in the world, it’s easy to get bogged down in only consuming COVID-19 content. To get your mind off everything (even for just a moment), here something to focus on instead: Kimly Scott’s How Water Contributes to Gender Inequality data viz that took home 2nd place at the WIA Conference last year. Check out the section about how long it takes women in different regions to collect water… While we’ve come a long way, this data clearly shows we have more to do.
Need Some (Virtual) Interaction?
4-Week Live Crash Course in Getting What You Need from Google Analytics.
I teamed up with Brad Caldana (again!) to deliver a crash course on Google Analytics specifically designed for nonprofit and campaign communications staff. We’re going over the basics you need to understand user behavior on your website and make data-driven decisions about your content, outreach and website design. You’ll come away from the course with practical, actionable advice that you can implement immediately for your organization’s digital communications.
You’ll learn how to:
- Understand Google-speak
- Set Up Your Account to Get More and Better Data
- Track Your Marketing & Outreach (Correctly)
- Identify Your Best Website Visitors
For being loyal newsletter subscribers, I have a special code for you. Use “Bee20” for a 20% discount on the course. See you at the first session!