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Archives for May 2020

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My Favorite Advice & Data Viz of the Month

My Favorite Advice

Your Guide to Technical SEO Success.

You’ve gotten the basics of keyword research and writing for SEO, now let’s take a look at the technical side of your website. If you’re promoting your nonprofit’s mission through content marketing, SEO is a key component to the success of your marketing plan. What I like about this article from Nonprofits Source is that it has a section on technical SEO that breaks down what you need to do specifically (with screenshots for each thing!). Not only that, it links out to helpful tools and resources to make sure you’re not overwhelmed. This is a great, comprehensive guide for nonprofits to read over and implement.

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Fundraising During a Pandemic, How to Run a Remote Workshop & the Non-Designer’s Guide to Data Viz

Results are in, and the Winner is… Facebook

Guess what’s back, back again? It’s the new M&R Benchmarks nonprofit report! The published findings can be found here and, let me tell you, it’s beautifully designed and incredibly comprehensive. A major finding for nonprofits: Facebook giving accounted for 3.5% of all online revenue. Giving Tuesday was a major driver. And given that “the vast majority of all Facebook revenue (97%) was donated through the peer-to-peer Facebook Fundraisers tool,” grassroots fundraising via social media is something to focus on in 2020.

It’s a Global Pandemic, but You Can Still Ask

Nonprofit leaders are reading the room right now and it’s filled with uncertain, fearful people. That said, we nonprofits still rely on donations. What should we do? This HBR article touches on exactly this — the right way to outreach during a challenging global time. As the writer says, “In the coming weeks and months, successful requests for charitable donations will need to be embedded in a larger expression of mutual support, empathy, and solidarity.” Be transparent about the suffering your donors are experiencing, offer support, and emphasize your mutual commitment to each other.

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