My Favorite Advice
How to Get Donors Coming Back for More.
My first meeting back after summer vacation was a planning call for a client’s year-end campaign. Even though 2020 has us all feeling stuck in a never-ending nightmare time warp, year-end fundraising season is indeed quickly approaching. That means now is the perfect time to think about overhauling your donation page. You want potential donors to feel confident when making a gift to your organization and ensure the process is simple. What does that mean about how you set up your donation page? It doesn’t mean include more text, more images or more donate buttons. It means include text that aligns with your organization’s mission, an image that speaks to your value proposition and an easy-to-complete donation form. If you’re looking for recurring donations, make a monthly recurring donation the default choice. It will help your organization stand out since “most nonprofits that offered monthly donations did so as an optional step.” And if your nonprofit has a lengthy donation checkout process (and you want to find out where users are dropping off and how to prevent it), check out this article on setting up a Funnel Visualization report on Google Analytics.
A Very Cool Visualization
Mapping Natural Disasters.
On the heels of Hurricane Isaias, it seemed fitting to include a data viz on natural disasters. If you were lucky enough to miss all the action the Category 1 storm brought, this will give you an inside look at where in the U.S. specific natural disasters strike the most (and least!). After seeing this map, where would you never consider moving? I’m staying far away from Tornado Alley, but that’s just me…
Need Some (Virtual) Interaction
Join My Upcoming Live Course: Managing Google Grant Ads.
Can’t figure out how to leverage your nonprofit’s Google Ads grant? Need an advertising strategy for it? Want help writing ads that convert? Well, I’m teaching a live course on just those things! You’ll learn how your nonprofit can effectively use your free $10K month in Google Ads money to drive real outcomes — not just traffic — on your website. Get your hands on early bird pricing TODAY!