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Archives for September 2020

September 29, 2020 By Erin Cafferty

Minimalist Dashboards, Google Rolls Back COVID Rules & The Ban on Political Ads Post-Election

Simplify Your Analytics Dashboard

We’ve all heard the adage “less is more,” but does it apply to dashboards? According to Urs Boller in this blog from Web Analytics for Developers, the answer is yes. I often get requests to build complicated Google DataStudio dashboards, with pages of metrics and a detailed glossary. I worry these create the same issue that Urs describes: Users don’t understand what dashboards mean, so they avoid using them. Making things simple encourages people to actually use the information they have. If you’re curious about how to adopt a more minimalist approach, Urs recommends three steps: Focus on user behavior, use your stakeholders’ language, and create dashboard templates. “This creates an analytics foundation which is both easy to understand and immediately allows everybody in our organization to start using the data and take actions.” Thanks to Craig Scriber for sharing this with me.

The GTM Feature We’ve All Been Waiting For

There’s always been room for improvement when it comes to Google Tag Manager, but this new feature is pretty handy.  GTM has now introduced the ability to export part of a container into another! This is great if you want to um, borrow, a particularly clever piece of tracking you set up for another site but don’t want to move over every single tag and variable. Head over to this article from Simo Ahava to find out how the new feature works and get step-by-step instructions (with screenshots included!) about how to select only the items you want to export. I already know this is going to make my life much easier.

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Filed Under: newsletter Tagged With: Ban on Political Ads Post-Election, digital marketing for election, Google Rolls Back COVID Rules on Ads, google tag manager, how NOT to set up your organization’s website data, Minimalist Dashboards, nonprofit seo, nonprofit websites, website analytics

September 17, 2020 By Erin Cafferty

My Favorite Advice & Data Viz of the Month

My Favorite Advice

How to Be Smart About Measuring Your Success.

After political pollsters failed to predict Trump’s 2016 election win, you might think that they have little to teach us nonprofit folks about metrics and measurement. Not true, says this article in PR Newswire. According to the author, at least, the Biden campaign has done an enviable job selecting metrics that actually correlate to campaign success – instead of simply being visible and easy to measure. How does that apply to your organization? Well, don’t let your boss talk you into padding your monthly metrics report with Twitter impressions and website page views. It’s easy to get caught up in vanity metrics and false cause fallacy’s instead of collecting and analyzing the data that truly matters. I realize it’s easier said than done, but your whole organization should be on the same page about what matters and how to measure it.  Without a clear metric for judging the success of outreach or fundraising, you end up grasping at assumptions and are unable to correctly measure whether you actually reached your goals.

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Filed Under: newsletter Tagged With: Biden campaign, data analytics, data visualization, Google Ad Grant, how to chose the right metrics, how to measure success, measuring your success, musical data viz, vanity metrics

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