My Favorite Advice
GDPR-Compliant Opt-Ins to Gain Consumer Trust.
I’ve been getting a lot of questions from clients (and when I teach Google Analytics) about analytics opt-in messages on websites. A few of the most common questions are: How much ability should I give users to opt-in or out of Google Analytics? What percentage of people click to “accept” cookies? What should my pop-up say and where should I put it? Lucky for you, I found an article to answer all the questions that have been piling up. DHL tested every various configuration and recorded their results in this article. The attention-grabbing elements resulted in more opt-ins, while banners in the footer were often ignored. While it’s important to do your own testing, this article is an excellent starting point for what to expect.
A Very Cool Visualization
Digital Ad Spend by Advertiser.
The upcoming presidential election is on everyone’s mind (in the U.S. and beyond). Every election cycle, there’s a strange sort of lore surrounding digital ad spend, but this one seems to operate under a whole new set of rules. That’s what we have Bully Pulpit Interactive’s 2020 Campaign Tracker for. Drill down by state, topic, demographic, and more. Something to note is that nearly half (44.1%) of Trump’s $98.5M spent on Facebook demographic targeting in 2020 was toward 45-64-year-olds while Biden’s $64.1M was pretty evenly split between 25-44-year olds and 45-64-year-olds (37.1% and 35.9%, respectively). I’m interested to see how that strategy plays out for them as we approach November.