Measure Your Differences
I enjoyed this advice from Hootsuite on how to pick social media metrics. Their number one tip: figure out your organizational goals and base your metrics on that. (And don’t worry about what everyone else is measuring.)
Google’s Most Expensive Keywords
If you administer a Google for Nonprofits AdWords grant, finding keywords that cost less than $2 can be a big pain. Having struggled with this issue myself, I got a kick out of seeing how much some keywords cost. $58 for “bail bonds,” anyone?
Yet Another Nail, Twitter
I’m not a big Twitter user, but even I feel bad for Trump’s favorite social media site. Here’s the latest report about Twitter’s decline. Monthly active users in the United States fell last quarter.