Founder Emily Patterson often speaks at tech conferences and events about how nonprofits and government can use data to make their public outreach and education campaigns more successful. Below are some of her recent presentations. Interested in having her speak at your event? Reach out here.
Also, check out the free webinars or register for an upcoming one:
- What Your Web Developer Doesn’t Know About Google Analytics
- Get More From Your Google AdWords Grant
- Five Must-Dos to Take Action from Your Digital Data
- Four Data-Driven Ways to Overcome Website Redesign Drama
Past Appearances:
A Crash Course in Getting What You Need from Google Analytics
UXPA DC Chapter Workshop
December 16, 2019
Washington, DC
You know Google Analytics is a powerful tool that can help you understand how users interact with your site. But how do you actually use it? This crash course will give you the basics they need to get started analyzing user behavior and making data-driven design decisions. Get the basics on setting up your account, finding the data you need and interpreting Google-speak.
Stop Reporting Pageviews and Other Advice for Picking Meaningful Metrics for Your Campaigns
Social Marketing Association of North America
November 14, 2019
Webinar
Oh, the dreaded project report! Compiling metrics from your behavior change campaign is a tedious, time-consuming process. But even though you spend hours creating this report, you may feel like it doesn’t really provide the insights you want to share. This webinar goes into detail about how to choose metrics and create meaningful reports. Learn from real project examples and get concrete ideas that you can implement.
Four Data-Driven Ways to Overcome Redesign Drama
UX DC Meetup
May 16, 2019
Washington, DC
Don’t let office politics keep you from creating the fresh, user-friendly site your organization deserves. This presentation covers how to use data to illuminate your current site’s issues and sell stakeholders on content overhauls and design improvements. The presentation includes the following takeaways:
- The three types of “back seat drivers” who can derail your website redesign project – and their top concerns.
- How to use data to respond to common redesign questions and concerns
- Get tips for presenting this technical, data-heavy information to an executive audience
The Most Misunderstood Metrics on Your Site – And What to Measure Instead
DC Drupal Meetup
November 5, 2018
Washington, DC
Ever been asked to report on pageviews to your boss or client?
Or wondered whether your bounce rate is good, bad or irrelevant? Reporting on your website stats doesn’t have to be tedious. This presentation covers the metrics people most often use incorrectly, what they really should measure and how to get real insight into engagement on your site.
It’s Not My Fault: Avoiding the Blame Game in Interdepartmental Collaboration
EdUI Conference
October 8-10, 2018
Charlottesville, Virginia
Collaborating across departments lets us build amazing products—but it also comes with challenges. The very differences that strengthen our teams also threaten to undo our projects. Aside from scheduling conflicts, personality clashes, and differences in vision, team members typically have vastly different perspectives, vocabulary, and even goals. In this panel discussion, three professionals (a content strategist, a digital marketing specialist, and a website developer) discuss the skills and strategies they have learned to ease the stress of collaboration and make the project lifecycle productive and positive for all involved.
Are Your Neglected Blogs and Social Accounts Worth Saving?
EdUI Conference
October 8-10, 2018
Charlottesville, Virginia
You’ve only updated your organization’s blog or social media account twice in the last year, and they’re ghost towns. You’re out of content ideas. Your numbers are near zero. What to do? In our session, we’ll help you evaluate your failing accounts and decide if they’re worth saving, and if so, how.
Google Analytics 101
March 22, 2018 | 9am
Studio IX in Charlottesville, Virginia
Girl Develop It
April 21, 2018 | 10am
Lakeview Hall, James Madison University
Harrisonburg, Virginia
How do people find your website? What do they do when they get there? How can you improve your site’s experience and better market it? Google Analytics can help you answer these questions and much more.
This class provides an overview into Google Analytics. Learn best practices for collecting data. Understand what Google’s metrics mean… and which you should pay attention to. Then, get a deep-dive into the platform’s top reports with specific examples for how to evaluate your digital marketing performance.
Must Dos to Measure Your Digital Social Marketing Campaign
Social Marketing Association of North America
April 25, 2018 | 6pm
WeWork Tysons
5 th floor, 1775 Tysons Blvd, Tysons, VA 22102
SEO 101 Workshop
November 9, 2017
Studio IX in Charlottesville, Virginia
Want to drive more search traffic to your website, but find SEO totally mystifying? Join Emily Patterson from Bee Measure to learn the basics. Get a handle on what factors Google uses to determine search rankings and learn what aspects you can control. Then, get the basics on keyword research and writing SEO-friendly web content. Leave this workshop with a better understanding of how SEO works and what you can do to improve your site. RSVP here.
Code(Her) Conference
In this workshop, attendees picked KPIs for their web and digital marketing campaigns and used Google’s new Data Studio software to build a dashboard.
WordCamp DC
Drupal GovCon 2017
https://www.drupalgovcon.org/program/sessions/four-data-driven-ways-overcome-redesign-drama
