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New Client Kick Off Form

Welcome! Please complete the form below, and let us know more about your digital marketing and online presence. Please submit one form on behalf of your entire team. If you need to further discuss the questions, you can save and continue later.

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Company or organization*
Website*
Name*
First Last
Email address*
Digital Marketing Channels
Check all the ways you have promoted your organization in the last year.*
- Email
- Social media (not including paid social ads)
- Digital content on your website (ie. blog, whitepaper)
- Search (AdWords, search engine optimization)
- Media outreach/coverage
- Paid social advertising
- Other digital advertising (banner ads, video preroll)
- Referral links from other websites
- Webinars or other online trainings
- Other
Of those, what are your top two digital marketing channels?*
- Email
- Social media (not including paid social ads)
- Digital content on your website (ie. blog, whitepaper)
- Search (AdWords, search engine optimization)
- Media outreach/coverage
- Paid social advertising
- Other digital advertising (banner ads, video preroll)
- Referral links from other websites
- Webinars or other online trainings
- Other
Other
If you selected "Other" for either of the two questions above, please explain.
Website Content
Do you have a blog?*
- Yes
- No
- Yes, but I rarely update it
Outside of a blog, are there other sections of your website that you regularly update with new content? If yes, please explain.*
Examples include a "news" section of the website or an online magazine.
What are your website landing pages?*
Do you have specific pages on your website that are designed to convert users? Examples include a check out process or donation form. If so, please explain and share links.
Paid Advertising
Which of these digital marketing tactics have you used in the past six months?*
- Facebook ads
- Ads on Twitter, LinkedIn, Instagram or other social media
- Digital banner ads (not retargeted)
- Video pre-roll ads (including YouTube)
- Email list buys
- Paid search/Google AdWords
- Retargeted ads
- Other
Which of these non-digital marketing tactics have you used in the past six months?*
- Direct mail
- Print ads
- TV or radio advertising
- Speaking engagements
- Booth at conference/trade show
- Media outreach
- Other
Other
If you selected "Other" for either of the two questions above, please explain.
Social Media
Which social media platforms does your organization actively use? (actively = post at least once a week)*
- Facebook
- Twitter
- LinkedIn
- Instagram
- Pinterest
- YouTube
- I do not actively maintain any social accounts
- Other
Which social media platforms does your organization occasionally use? (occasionally = post in the past six months)*
- Facebook
- Twitter
- LinkedIn
- Instagram
- Pinterest
- YouTube
- I do not occasionally maintain any social accounts
- Other
Other
If you selected "Other" for either of the two questions above, please explain.

Your Goals
What does success look like?*
In the previous questions, you listed different types of digital content. Imagine this content is 100% successful in accomplishing its goal. What does this success look like? It can be concrete (increase online sales by 30%) or abstract (increase awareness of an important issue).
Specific digital goasl*
Now, name up to four actions you want users to complete on your website or social media content. Examples include: share a post, subscribe to a newsletter, complete the contact us form, read a blog post.
If you had a magic wand, what is the one big issue you would solve with your digital content or marketing?*
Is there anything else we should know about your digital presence or goals?*

Links
Please provide links to your web presence, social media and other online properties.
Main Website*
Microsites or other web properties
If you have microsites or a blog on another domain, please add links here.
Social media accounts
Please provide links to your Facebook page and other social media accounts.
Enewsletter
If you have an enewsletter and past editions are posted online, please add a link here.
Other digital content
If you have other digital content not listed above, please add links and descriptions here.

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969 2nd Street SE Charlottesville, Virginia 22902

(434) 234-4630

New Client Kick Off Form

Step 1 of 3

Get Started

Digital Marketing Channels

Website Content

Paid Advertising

Social Media

Your Goals

Links