Four Data-Driven Ways to Overcome Redesign Drama
Don’t let office politics keep you from creating the fresh, user-friendly site your organization deserves. This webinar looks at possible stakeholder concerns during the nonprofit website design process. You will find suggestions for presenting data that will help get various types of people behind your redesign.
What you’ll learn:
This webinar covers how to use data to illuminate your website’s issues and sell stakeholders on content and design improvements. In this webinar, you will learn about:
Dealing with Difficult Stakeholders
First, meet the three types of nonprofit website design “back seat drivers” and learn to address their key concerns. You will probably recognize the cast of characters:
- First there is Ida, who always has a creative new idea.
- Next, there is Sam, who tends to only focus on her own needs in the organization.
- Finally, there is Tom, who really doesn’t like technology.
Getting the Right Data
Next, match common nonprofit website design questions to the data that can answer them.
- Google Analytic data will help you show stakeholders what users are doing on your site.
- Surveys will help you show what users want out of your nonprofit website design and help you explain WHY you are seeing certain trends in the Google Analytics data.
Making Data Visual
Finally, get tips for presenting your website data to a data-hater audience. Learn how to make your data visual and accessible to skeptics!
- Quote survey results that show users’ own words.
- Use visuals such as heat and scroll maps to show how users are interacting with your nonprofit website design.
- Consider sharing user testing videos to demonstrate problems users are having with your website.
By using data that clearly shows how users are interacting with your nonprofit website design, you can win over stakeholders with various concerns and reduce the drama in your redesign process!
Emily Patterson and Bee Measure help nonprofits use social media for better digital outreach. She can help you use Google Analytics and other digital data to create a more effective nonprofit website design. Emily draws on her experience at Public Broadcasting Service and Better Business Bureau. Her goal is to help organizations of all sizes work smarter and do more with limited budgets.