Emily Patterson founded Bee Measure in 2016 to help nonprofit organizations of all sizes understand their audiences and measure their digital outreach. She specializes in turning spreadsheets of data into practical digital strategy insights and tangible improvements to content and design.
Emily works specifically with nonprofit communication teams and the digital agencies that serve them. She focuses on democratizing data, helping teams get the skills they need to understand their metrics and make data-driven decisions. She has worked with World Wildlife Fund, Better Business Bureau, 4H, UN Environment, Rainforest Alliance and more.
Before starting Bee Measure, Emily was the Sr. Manager for Digital Analytics at Public Broadcasting Service. There, she helped PBS get insight into their diverse audience and create easy-to-use websites and applications.
When she’s not getting nerdy at work, Emily enjoys the outdoors, reading and sampling Charlottesville’s many breweries. She is a PMI-certified Project Management Professional. Emily is also a board member for the Social Marketing Association of North America and a DC chapter lead for the Digital Analytics Association.