You saved your AdWords grant account from being shut down after Google changed the rules this past winter. But where do you go from here? Get AdWords grant advice by watching this webinar and take full advantage of your free search advertising.
This webinar covers:
- Ideas for how your nonprofit can effectively use your AdWords budget to drive real outcomes — just just traffic — on your website
- Tips for writing better ads that drive traffic to your site and use Google’s new ad extensions
- Best practices for keeping your click through rate above 5%
- How to set up your account, so you can bid more for keyword
Emily Patterson and Bee Measure help nonprofits use digital advertising, Google Analytics and other digital data to create more effective websites and digital outreach. Emily draws on her experience at Public Broadcasting Service and Better Business Bureau to help organizations of all sizes work smarter and do more with limited budgets.