Feeling overwhelmed by data? Between Facebook Insights, Google Analytics and email open rates, it’s easy to collect spreadsheets of digital stats. But using this data to shape your nonprofit social media metrics and communications strategy is a lot more difficult. This webinar has five must dos for all nonprofits who want to stop just tracking data and start turning it into action.
In this webinar, you will learn how to:
- Pick metrics to measure your campaign performance
- Stop social media side eye and start setting your own baselines
- Treat your digital communications like a science experiment
Who should watch:
Managers and executives overseeing website content, social media and digital fundraising at nonprofits.
Emily Patterson and Bee Measure help nonprofits use social media, Google Analytics and other digital data to create more effective marketing and fundraising outreach. Emily draws on her experience at Public Broadcasting Service and Better Business Bureau to help organizations of all sizes work smarter and do more with limited budgets.