Don’t let “evaluation,” and “data” just be buzzwords. In this webinar, you learn how to impress your clients, boss or grant administrator with meaningful data and useful insights.
This webinar provides practical tips for setting up your project with a clear process for tracking metrics, analyzing data and providing useful evaluation. It focuses specifically on digital campaigns involving websites, social media, SMS, online advertising and email.
What You’ll Learn:
- Make a case for planning ahead
- Translate your real-life outcomes into measurable metrics
- See creative solutions from other organizations
- Get practical tips for implementing on your own site
Furthermore, Emily Patterson at Bee Measure covers three areas that are key to strengthening your grant data analytics reporting:
Plan Ahead for Evaluation and Analytics Reporting
First, remember that when grant reporting time comes around, you can’t go back and set things up to gather the data you need. The “out of the box” solution from Google analytics has limits. It won’t automatically capture what people actually do on your site. You have to set that up in advance.
Define the “Who” and “What”
It is important to define your goals in the beginning. You need to know what “success” looks like and what you want people to do on your site. Then you can make concrete goals for actions people take like watching a video, enrolling in a program or clicking on links to other pages.
Don’t Let Data Stand Alone
Finally, numbers alone won’t tell the whole story! You need to link numbers with qualitative data. First ask WHAT people are doing and then ask WHY. You can often access the why through surveys and focus groups that explain the numbers you see in your data analytics tracking.
Watch the webinar for more details about how to use these tips to improve your grant data analytics reporting!
Hungry For More Content?
Download the slides from this presentation and others.
Who’s Hosting This:
Emily Patterson and Bee Measure help nonprofits use digital advertising, Google Analytics and other digital data to create more effective websites and digital outreach. Emily draws on her experience at Public Broadcasting Service and Better Business Bureau to help organizations of all sizes work smarter and do more with limited budgets.