Do you manage a grant with a website, social media campaign, app, or another digital component? Then this webinar will give you some great tips for improving your grant data analytics reporting strategy. Planning ahead and having a data management plan can help you demonstrate your program’s impact and find opportunities to be more effective. This webinar provides ideas for how you can measure the digital portions of your grant and impress your grant administrator with real insights.
What You’ll Learn:
- How to pick stats that demonstrate your impact
- See creative solutions from other organizations
- Get practical tips for implementing on your own site
Furthermore, Emily Patterson at Bee Measure covers three areas that are key to strengthening your grant data analytics reporting:
Plan Ahead for Grant Data Analytics Reporting
First, remember that when grant reporting time comes around, you can’t go back and set things up to gather the data you need. The “out of the box” solution from Google analytics has limits. It won’t automatically capture what people actually do on your site. You have to set that up in advance.
Define the “Who” and “What”
It is important to define your goals in the beginning. You need to know what “success” looks like and what you want people to do on your site. Then you can make concrete goals for actions people take like watching a video, enrolling in a program or clicking on links to other pages.
Don’t Let Data Stand Alone
Finally, numbers alone won’t tell the whole story! You need to link numbers with qualitative data. First ask WHAT people are doing and then ask WHY. You can often access the why through surveys and focus groups that explain the numbers you see in your data analytics tracking.
Watch the webinar for more details about how to use these tips to improve your grant data analytics reporting!
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Who’s Hosting This:
Emily Patterson and Bee Measure help nonprofits use digital advertising, Google Analytics and other digital data to create more effective websites and digital outreach. Emily draws on her experience at Public Broadcasting Service and Better Business Bureau to help organizations of all sizes work smarter and do more with limited budgets.