If you’ve heard of Google Tag Manager, but don’t really understand what it is, how it works and whether your organization needs to use it, this webinar is for you. (Hint: it’s not a new version of Google Analytics).
What You’ll Learn:
- How Google Tag Manager works (in plain, non-technical, “explain like I’m five” language)
- How GTM can make your life easier (and ways it won’t)
- What you need to know before moving your organization to GTM.
Hungry For More Content?
Download the slides from this presentation and others.
Who’s Hosting This:
Emily Patterson and Bee Measure help nonprofits use digital advertising, Google Analytics and other digital data to create more effective websites and digital outreach. Emily draws on her experience at Public Broadcasting Service and Better Business Bureau to help organizations of all sizes work smarter and do more with limited budgets.