Do you have a lot of digital content that seems to be cluttering up your website? Then this webinar is for you! Bee Measure’s Emily Patterson will help you evaluate your digital content and decide what should stay and what should go. Instead of Konmari-ing clothes and nicknacks, focus on getting rid of digital content that just isn’t working for you anymore. Watch the webinar and learn how to identify defunct social accounts, stale email lists or neglected blogs. Digital content spring cleaning made easy!
What You’ll Learn:
- Easy analysis techniques to help you decide if your content is worth saving
- What to do when it’s time to say “goodbye”
- How data can help keep writer’s block at bay
First, Emily provides a checklist to help you decide which content is still engaging your target audience. Digital content needs to be both unique and focused on your organization’s goals. In addition, you need to think about whether you have the time to keep up with different types of content. Emily reminds viewers that something as seemingly simple as writing a blog post includes many steps to execute effectively.
Next, Emily reviews some strategies you can use to let your audience know you will be taking down content or moving information to another platform. For example, let’s say you decide to stop using a particular social media platform. You need to redirect that list of viewers to other channels of information about your organization.
Finally, Emily shows you how to use analytics data to develop new digital content that will freshen up your website. She shows you how to use data about your top posts, site searches and “read” posts to generate content that will engage your audience.
Hungry For More Information about Digital Content?
Download the slides from this presentation and others.
Your Digital Content Expert Host:
Emily Patterson and Bee Measure help nonprofits use digital advertising, Google Analytics and other digital data to create more effective websites and digital outreach. Emily draws on her experience at Public Broadcasting Service and Better Business Bureau to help organizations of all sizes work smarter and do more with limited budgets.