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January 17, 2020 By Erin Cafferty

My Favorite Advice & Data Viz of the Month

My Favorite Advice

How to track your SEO work with Google Analytics.

Yoast is a fantastic resource for tips on improving your site’s SEO. This article is especially juicy because it explains, in detail, how to find the data that will help you track whether your efforts to optimize your site are actually working. And you can use your free Google Analytics account to do this — no need to pay for a fancy SEO service. I like this article because it starts with the easy (looking at total search traffic to your site and whether it’s increasing) and progresses to the more complex (analyzing whether your mobile experience impacts your search engine ranking). It explains this all through detailed, accessible videos that play without sound so you can watch at your desk.

[Read more…]

Filed Under: newsletter Tagged With: 24 hour news cycle, data analytics, data visualization, data viz, google analytics, improve your seo, search engine ranking, search traffic, SEO

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