Bee Measure

Get Direction From Your Data

  • Our Services
    • Analytics Audits
    • Audience Insights
    • Effective Digital Ads
    • Content Strategy
  • Speaking & Webinars
    • Free Webinars
      • Past Webinar: Someone Explain Google Tag Manager to Me, Please
      • Past Webinar: Lessons from Dozens of Web Analytics Audits
      • Past Webinar: Impress Your Boss with Better Data & Insights
      • Past Webinar: Cool Ways to Get More from Google Analytics
      • Past Webinar: Get More From Your Google AdWords Grant
      • Past Webinar: Overcome Redesign Drama with Data
    • Resources
  • Game Design
    • Cville Puzzle Hunt Answers
    • Practice Puzzles
  • Contact Us
    • About the Founder
    • Writing
    • Subscribe

January 18, 2019 By Erin Cafferty

Your Website Redesign, Online Fundraising & Building a Data Culture

Not Another New Year’s Article

I know it sounds cheesy, but put better data collection at the top of your list of new year’s resolutions. This article is written by Salesforce to promote Salesforce, so take it with a grain of salt, but they have good suggestions about what organizations should be focusing on in 2019. For example, committing to a data collection tool and making sure it is set up correctly ensures your nonprofit can be confident in the data you collect – and the decisions you make from it.

When It’s Time to Redesign

If you want to start fresh in 2019, this handy UX research process explains the steps and timeline for redesigning your website with users at the forefront. One thing that stuck out to me was their emphasis on the importance of combining generative (user interviews) and evaluative research (A/B testing, mouse tracking, remote usability testing). Hot tip: since you want the research to define the direction of your design, “put generative techniques at the beginning.”

[Read more…]

Filed Under: newsletter Tagged With: a/b testing, advertising, CTR, data analytics, data culture, Data Studio, data visualization, donations, fundraising, Google ads, google analytics, MailChimp, newsletter, nonprofit, redesign, UX

December 17, 2018 By Erin Cafferty

Understanding the Why, Marketing Efficiency & One Charity’s Unexpected Findings

The Ethics of A/B Testing

The ethics of A/B testing are up for contention! While it may seem harmless, many people don’t like the idea of being tested without their knowledge. I don’t blame them. So, what does this mean for nonprofits? For those wanting to err on the side of caution, it’s best to be transparent. Inform your audience and give them the chance to opt out.

Getting to the “Why”

Looking to improve your website? You need “why” data. I like this article because it breaks down the types of information you can collect about your site and what each provides. While Google Analytics can show you where users are running into trouble, it can’t explain why something is happening. Qualitative data, such as survey responses, help you understand why your users are behaving in a certain way and provide the insight needed to solve any issues they’re having on your website.

[Read more…]

Filed Under: newsletter Tagged With: a/b testing, charity, data analytics, data visualization, design, fake traffic, food popularity, Google, google analytics, marketing, marketing efficiency, martech, nonprofit, referrer spam, ROI, social media, targeted advertising, UX, WordPress plugin

October 1, 2018 By Emily Patterson

Google’s Big Birthday News, Picking Your A/B Tests & Painting Data

Happy Birthday, Google! (And What That Means to You)
Most media celebrated Google’s 20th birthday with retrospectives of Google Doodles. More interesting to me, however, is the future. The tech giant shared how it expects to change search in the coming years. I had two big takeaways: an increased emphasis on making images (and video) really work on search and new features to keep users on its platform (reducing the need for them to click off to websites). Stay turned! I’m sure this newsletter will cover more about what’s next for Google.

Maybe You Don’t Need to Test…. Everything
For most nonprofits, just finishing a website redesign is a huge achievement. (I’ve been there. Extra bonus points if it’s on time and in budget.) The idea of A/B testing everything before launch is so daunting. Here’s one consultant’s take on what to test and what to push out and refine later.

[Read more…]

Filed Under: newsletter Tagged With: a/b testing, data visualization, digital strategy, Facebook, Google, google analytics, intelligence events, SEO, video

  • Privacy Policy

Bee Measure

969 2nd Street SE Charlottesville, Virginia 22902

(434) 234-4630

Copyright © 2023 · Log in