Content Marketing for Dummies
This article from Search Engine Journal touches on something important: Content that doesn’t convert is just that… content. If you want content that drives interest and donations, you need to look at your metrics. If you’re creating content, it should have a clear purpose and lead people to take another action — whether that’s to learn more, sign up for an event, download research, or donate to your organization. And don’t forget that content drives SEO… just make sure you’re writing like a human and not keyword stuffing in the hopes your post ranks higher on Google.
No More Cookies… Now What?
With the new restrictions browsers are putting on cookies, I wonder if we need to prepare for a cookie-less world. It’s better we accept it now and learn how to survive rather than be annoyed and taken by surprise when they are *actually* blocked. This article offers great advice with specific tactics to successfully advertise without cookies. Which one are you trying? I’ll definitely be using my own first-party data since it’s proven to drive higher conversion rates.