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November 2, 2017 By Emily Patterson

Newsfeed Exile, Creepy Chat Bots & Why GA Stats Never Match Facebook

Facebook’s New Pay or Disappear Model
It’s been a few weeks, so of course Facebook has made some changes. What’s new this time? FB is rolling out a new Newsfeed called “Explore.”  In most markets, Explore has updates from pages that you don’t follow. But in a few cities, Facebook has bumped brand content to this secondary feed. Only those who pay to promote posts appear in the main Newsfeed.  Look for a follow up soon with metrics about what this means for organizations on Facebook (aka everyone).

The Facebook vs. GA Saga, the Final Word
Ever wondered why Facebook and Google Analytics are different? Yes, it’s a topic that’s been covered before here. But I had to give this article a shout out for falling squarely in the category of “I’m happy they did this, so that I never have to.” The TL;DR version: this article is very kind to Facebook, telling you to add 20% to whatever Google Analytics conversations you attribute to Facebook.

Those Lucky 15 People in Florida
Yeah, yeah. It’s another piece about politics and Facebook ads. Epolitics boiled down the 60 Minutes interview with Brad Parscale (“the first pure-digital consultant to run a major presidential campaign”) to a few gems about the Trump campaign’s savviness with Facebook ads. In one spot, Parscale said the Trump campaign used Facebook to reach clusters of rural voters, such as “15 people in the Florida Panhandle that I would never buy a TV commercial for.”

[Read more…]

Filed Under: newsletter Tagged With: benchmarks, chat bots, data, data visualization, Facebook, Facebook ads, google analytics, images, marketing

June 30, 2017 By Emily Patterson

More Nonprofit Benchmarks, Facebook Live Tips and Google Translate Gets Visual

Benchmarks, Benchmarks, Benchmarks
We nonprofit-ers are nosey. We love to know what everyone else is doing and how we fit into the grand scheme. When it comes to media coverage, here’s your answer: the average nonprofit gets two media hits a week. More press and social stats in M+R’s annual media benchmarking report.

A New Way to Target Donors?
This week, Facebook announced yet another new targeting feature. You will be able to upload a list of email addresses, and Facebook will target just those responsible for making purchasing decisions in their home. The new feature is meant to reach shoppers, but I could see it helping to target donors too. Learn more about how this works in Ad Week.

Taking to the (Podcast) Air Waves
If you read this newsletter, you know how much I love Facebook ads. I recently was interviewed on Membership Site Straight Talk Podcast about how website owners can use Facebook ads to drive site traffic and registrations. Listen here.

[Read more…]

Filed Under: newsletter Tagged With: benchmarks, data, data science, data visualization, donations, Facebook, Facebook ads, Facebook Live, Google

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