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January 18, 2019 By Erin Cafferty

Your Website Redesign, Online Fundraising & Building a Data Culture

Not Another New Year’s Article

I know it sounds cheesy, but put better data collection at the top of your list of new year’s resolutions. This article is written by Salesforce to promote Salesforce, so take it with a grain of salt, but they have good suggestions about what organizations should be focusing on in 2019. For example, committing to a data collection tool and making sure it is set up correctly ensures your nonprofit can be confident in the data you collect – and the decisions you make from it.

When It’s Time to Redesign

If you want to start fresh in 2019, this handy UX research process explains the steps and timeline for redesigning your website with users at the forefront. One thing that stuck out to me was their emphasis on the importance of combining generative (user interviews) and evaluative research (A/B testing, mouse tracking, remote usability testing). Hot tip: since you want the research to define the direction of your design, “put generative techniques at the beginning.”

[Read more…]

Filed Under: newsletter Tagged With: a/b testing, advertising, CTR, data analytics, data culture, Data Studio, data visualization, donations, fundraising, Google ads, google analytics, MailChimp, newsletter, nonprofit, redesign, UX

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