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August 6, 2020 By Erin Cafferty

My Favorite Advice & Data Viz of the Month

My Favorite Advice

How to Get Donors Coming Back for More.

My first meeting back after summer vacation was a planning call for a client’s year-end campaign. Even though 2020 has us all feeling stuck in a never-ending nightmare time warp, year-end fundraising season is indeed quickly approaching. That means now is the perfect time to think about overhauling your donation page. You want potential donors to feel confident when making a gift to your organization and ensure the process is simple. What does that mean about how you set up your donation page? It doesn’t mean include more text, more images or more donate buttons. It means include text that aligns with your organization’s mission, an image that speaks to your value proposition and an easy-to-complete donation form. If you’re looking for recurring donations, make a monthly recurring donation the default choice. It will help your organization stand out since “most nonprofits that offered monthly donations did so as an optional step.” And if your nonprofit has a lengthy donation checkout process (and you want to find out where users are dropping off and how to prevent it), check out this article on setting up a Funnel Visualization report on Google Analytics.

[Read more…]

Filed Under: newsletter Tagged With: ads that convert, data visualization, data viz, digital advertising, donation page, Google Ad Grant, Google ads, google analytics, nonprofit data, nonprofit donations, nonprofit donors, nonprofit fundraising

May 29, 2020 By Erin Cafferty

My Favorite Advice & Data Viz of the Month

My Favorite Advice

Your Guide to Technical SEO Success.

You’ve gotten the basics of keyword research and writing for SEO, now let’s take a look at the technical side of your website. If you’re promoting your nonprofit’s mission through content marketing, SEO is a key component to the success of your marketing plan. What I like about this article from Nonprofits Source is that it has a section on technical SEO that breaks down what you need to do specifically (with screenshots for each thing!). Not only that, it links out to helpful tools and resources to make sure you’re not overwhelmed. This is a great, comprehensive guide for nonprofits to read over and implement.

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Filed Under: newsletter Tagged With: 2020 census, data analytics, data visualization, data viz, guide to technical seo, improve SEO, improve your seo, nonprofit data, nonprofit seo, nonprofits, seo strategy

May 13, 2020 By Erin Cafferty

Fundraising During a Pandemic, How to Run a Remote Workshop & the Non-Designer’s Guide to Data Viz

Results are in, and the Winner is… Facebook

Guess what’s back, back again? It’s the new M&R Benchmarks nonprofit report! The published findings can be found here and, let me tell you, it’s beautifully designed and incredibly comprehensive. A major finding for nonprofits: Facebook giving accounted for 3.5% of all online revenue. Giving Tuesday was a major driver. And given that “the vast majority of all Facebook revenue (97%) was donated through the peer-to-peer Facebook Fundraisers tool,” grassroots fundraising via social media is something to focus on in 2020.

It’s a Global Pandemic, but You Can Still Ask

Nonprofit leaders are reading the room right now and it’s filled with uncertain, fearful people. That said, we nonprofits still rely on donations. What should we do? This HBR article touches on exactly this — the right way to outreach during a challenging global time. As the writer says, “In the coming weeks and months, successful requests for charitable donations will need to be embedded in a larger expression of mutual support, empathy, and solidarity.” Be transparent about the suffering your donors are experiencing, offer support, and emphasize your mutual commitment to each other.

[Read more…]

Filed Under: newsletter Tagged With: data analytics, data insights, data visualization, data viz, fundraising during a pandemic, grassroots fundraising, how to run a virtual workshop, nonprofit fundraising, nonprofit outreach, remote workshops, tracking metrics

April 17, 2020 By Erin Cafferty

My Favorite Advice & Data Viz of the Month

My Favorite Advice

Getting Specific About Donor Data.

Collecting data about your donors is important. But you know that already! The tough part is always in the implementation. You need to get specific about what data points to track and what each means. This piece from Candid does a great job walking through that logic. I like this article because it keeps things simple, acknowledging that tracking too much data can, as they put it, become a “tidal wave that overwhelms any organization not equipped to handle it.” I suggest paying close attention to donor affinity (giving history, relationship to your cause, political giving) to help you understand a donor’s willingness to give to your organization.

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Filed Under: newsletter Tagged With: analyze data, campaign communication, collecting donor data, data visualization, data viz, data-driven, digital communications, donation data, donor affinity, donor data, google analytics, how to get better data from google analytics, nonprofit, nonprofit data, nonprofit donations, nonprofit donors, set up google analytics account, track marketing and outreach, tracking metrics

March 17, 2020 By Erin Cafferty

My Favorite (Coronavirus) Data Viz

This month’s issue a tribute to the data visualizations of coronavirus. This crisis has shown us a lot of not-so-great stuff. But it has also revealed the power of data viz. The now-famous “flatten the curve” chart made it possible to easily communicate how individuals’ actions can change outcomes.

Great data visualizations help us understand the abstract and process the world beyond our immediate experience. I’ve highlighted a few of my favorites below. Share widely!

Very Interesting Visualizations

“Flatten The Curve” Explained.

If you’ve been on the Internet at all this past week, you’ve heard the phrase “flatten the curve.” Behind every great data viz is a great story (they say that, right?). Well, this Fast Company article, which includes the gif that launched a million social distancers, explains the history behind everyone’s favorite coronavirus graphic. The idea here is if we pretend the coronavirus is no big deal and continue on with business as usual, we’ll see a large spike in the number of cases, peaking well above a dotted line conveying healthcare capacity. If we don’t panic and stay safe, we’ll see the number of cases smoothed to a long, low hill that doesn’t overwhelm our hospital system.

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Filed Under: newsletter Tagged With: coronavirus, COVID19, data analytics, data insights, data visualization, data viz, social distancing

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