Bee Measure

Get Direction From Your Data

  • Our Services
    • Analytics Audits
    • Audience Insights
    • Effective Digital Ads
    • Content Strategy
  • Speaking & Webinars
    • Free Webinars
      • Past Webinar: Lessons from Dozens of Web Analytics Audits
      • Past Webinar: Impress Your Boss with Better Data & Insights
      • Past Webinar: Cool Ways to Get More from Google Analytics
      • Past Webinar: Five Data Must Dos
      • Past Webinar: Get More From Your Google AdWords Grant
      • Past Webinar: Overcome Redesign Drama with Data
      • Past Webinar: Stop Reporting Pageviews & Other Tips for Insightful Reports
      • Past Webinar: Someone Explain Google Tag Manager to Me, Please
    • Resources
  • Subscribe
    • Writing
  • Contact Us
    • About the Founder

February 14, 2020 By Erin Cafferty

My Favorite Advice & Data Viz of the Month

My Favorite Advice

Facebook Page Management Made Easy.

Is your organizations’ Facebook Page managed by more than one person? You’re going to want to take advantage of Page Management History, a new feature for Facebook Pages. Why you’ll love it: It shows every single action made on and by your Page, when the actions were taken, and who enacted them. No more guessing who gave your customers information that led to a donation or which team member is engaging the most with followers. Now, you have the answers right at your fingertips.

[Read more…]

Filed Under: newsletter Tagged With: data visualization, data viz, donation data, facebook page, facebook page management, nonprofit data, page management history

January 17, 2020 By Erin Cafferty

My Favorite Advice & Data Viz of the Month

My Favorite Advice

How to track your SEO work with Google Analytics.

Yoast is a fantastic resource for tips on improving your site’s SEO. This article is especially juicy because it explains, in detail, how to find the data that will help you track whether your efforts to optimize your site are actually working. And you can use your free Google Analytics account to do this — no need to pay for a fancy SEO service. I like this article because it starts with the easy (looking at total search traffic to your site and whether it’s increasing) and progresses to the more complex (analyzing whether your mobile experience impacts your search engine ranking). It explains this all through detailed, accessible videos that play without sound so you can watch at your desk.

[Read more…]

Filed Under: newsletter Tagged With: 24 hour news cycle, data analytics, data visualization, data viz, google analytics, improve your seo, search engine ranking, search traffic, SEO

November 26, 2019 By Erin Cafferty

My Favorite Advice & Data Viz of the Month

My Favorite Advice

Getting Ready For Giving Tuesday.

With year-end giving season upon us, I thought this was a very relevant article on how to test fundraising copy. Nonpartisan fact-checking website PolitiFact helps the public know when they can trust a politician. This summer, they decided to incorporate that same message of trust and transparency into their fundraising language. They found that when language about their brand’s values, goals, and processes were added, it encouraged more, higher dollar amount donations.

[Read more…]

Filed Under: newsletter Tagged With: data analytics, data viz, digital marketing, fundraising, giving tuesday, nonprofit, online giving, thanksgiving

October 22, 2019 By Erin Cafferty

My Favorite Advice & Data Viz’s of the Month

Wait… There’s a New Definition of Spam?

Turns out, yes! The new definition of spam is, “Is this email likely to be engaged with?” rather than simply, “Is this email unrequested?” As we’ve covered here and here, engagement is the name of the game in 2019, which means deliverability is more important now than ever. Amy Chin-Lai goes in-depth in this Medium article about email deliverability, what it means and how to improve your organizations’. It’s a good one.

[Read more…]

Filed Under: newsletter Tagged With: data analytics, data insights, data storytelling, data visualization, data viz, email analytics, email deliverability, newsletter, newsletter analytics, trump

  • « Previous Page
  • 1
  • 2
  • Privacy Policy

Bee Measure

969 2nd Street SE Charlottesville, Virginia 22902

(434) 234-4630

Copyright © 2021 · Log in

Get Our Awesome Emails

Bee Update is the newsletter for tech-savvy communicators

Feel like all the articles about data, social media and marketing are only for business people? Me too! This is the newsletter that covers all the latest trends... but just for nonprofits. Past issues here.
  • This field is for validation purposes and should be left unchanged.