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February 17, 2017 By Emily Patterson

Facebook’s Decline, Republican’s Demo Woes and Data Scientists for Nonprofits

What’s new this week? 
One Third Fewer Cat Pics
The average Facebook user posted a third less original content in 2016 than in 2015, reports Forbes (covering social media firm Mavrck’s new study). What’s behind the drop? Users aren’t leaving the platform, but they are using it “in different ways.” (Like arguing about politics with their relatives?)
What’s a Data Scientist, Anyway?
Fast Company named “data scientist” the #2 top job for non-profits in 2017. I think hiring a true “data scientist” (the kind that creates algorithms to, say, power Netflix’s recommendation engine) is out of reach for most non-profits. But knowing how to use data is a hot skill for any industry. <hint, hint>
Worst Week in Social Ads: Twitter or Facebook?
Not a good week for the social giants. So much for Twitter’s “Trump Bump.” This platform saw the first decline in ad revenue since the company went public in 2013, reports Fortune. And Facebook is facing an audit of its ad data after coming under fire in 2016 for misreporting metrics. Here’s the inside scoop on that mess. Oh, and Facebook announced that videos will play with the sound on. People aren’t happy.

[Read more…]

Filed Under: Measurement, newsletter, Social Media Tagged With: data, data visualization, demographics, digital strategy, Facebook, Facebook ads, marketing, social media, Twitter

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