Bee Measure

Get Direction From Your Data

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Understanding the Why, Marketing Efficiency & One Charity’s Unexpected Findings

The Ethics of A/B Testing

The ethics of A/B testing are up for contention! While it may seem harmless, many people don’t like the idea of being tested without their knowledge. I don’t blame them. So, what does this mean for nonprofits? For those wanting to err on the side of caution, it’s best to be transparent. Inform your audience and give them the chance to opt out.

Getting to the “Why”

Looking to improve your website? You need “why” data. I like this article because it breaks down the types of information you can collect about your site and what each provides. While Google Analytics can show you where users are running into trouble, it can’t explain why something is happening. Qualitative data, such as survey responses, help you understand why your users are behaving in a certain way and provide the insight needed to solve any issues they’re having on your website.

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Passé Website Trends, Writing Better Surveys & 2018’s Top Social Campaigns

Don’t Forget the Pictures!

When your organization’s work is, um, less than visually compelling, it’s easy to make images an afterthought. But before you download yet another boring stock photo, check out Hubspot’s list of statistics why visuals matter. Compelling images can impact not only viewers’ attention spans, but also result in higher retention and engagement. Here’s my favorite fact from the piece: “When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.” Nice!

The Best of the Best

The Digital Agency Network presented their picks for the best social media campaigns in 2018. I love this list because it features sophisticated uses of a medium many consider, well, “basic” and, um, narcissistic. And as a bookworm, my favorite is NY Library’s InstaNovels campaign.

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Facebook Spying, Charting UFO Sightings and Saving Fish with Big Data

Long-Reading the Robot Revolution
I try to keep this newsletter away from big data fear mongering. Although this Scientific American article bridges on it, it is also a thought-provoking long read. The author examines historical trends and how the approaching artificial intelligence boom may shape society.

One Fish, Two Fish, Big Data Fish
In case the previous story has you fearing data, here’s a heartwarming tale from Smithsonian Magazine about how savvy use of satellite data is helping to stop illegal fishing.

Those Funny New Search Results
Googled something lately? If you used your phone, you probably noticed that the top results are all AMP pages. This fast loading, mobile-friendly content uses Google’s special markup. (Look for the lightening bolt symbol) Here’s Search Engine Journal on the trend.

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