Election Data Saga, Take 10
I’ve reported before about the Trump campaign’s use of Facebook data to target voters with messages designed to appeal to their personalities. The New York Times says, yeah, it was exaggerated. Not sure if this is a big deal? Well, the Times would have you think otherwise: “At stake are not merely bragging rights, but also an emerging science that many believe could reshape American politics and commerce.”
And, in other Facebook data Trump news, this algorithm, which was designed to determine your marital status from your social posts, thinks Trump is a bachelor (surprise!).
Battle of the Donation Forms
Behave.org features an A/B test of the week and asks viewers to guess which one won. This week’s test is a donation form. Answer A has the typical suggested donation buttons; B has an open field. Which did better? Well, you have to click through and see.
Oops! New Search Pages’ Bad Data
Last week, this email talked about AMP pages, Google’s new mobile-friendly search results. Well, they are probably making a mess of your Google Analytics. Here’s Marketingland.com on that.