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April 17, 2020 By Erin Cafferty

My Favorite Advice & Data Viz of the Month

My Favorite Advice

Getting Specific About Donor Data.

Collecting data about your donors is important. But you know that already! The tough part is always in the implementation. You need to get specific about what data points to track and what each means. This piece from Candid does a great job walking through that logic. I like this article because it keeps things simple, acknowledging that tracking too much data can, as they put it, become a “tidal wave that overwhelms any organization not equipped to handle it.” I suggest paying close attention to donor affinity (giving history, relationship to your cause, political giving) to help you understand a donor’s willingness to give to your organization.

[Read more…]

Filed Under: newsletter Tagged With: analyze data, campaign communication, collecting donor data, data visualization, data viz, data-driven, digital communications, donation data, donor affinity, donor data, google analytics, how to get better data from google analytics, nonprofit, nonprofit data, nonprofit donations, nonprofit donors, set up google analytics account, track marketing and outreach, tracking metrics

February 14, 2020 By Erin Cafferty

My Favorite Advice & Data Viz of the Month

My Favorite Advice

Facebook Page Management Made Easy.

Is your organizations’ Facebook Page managed by more than one person? You’re going to want to take advantage of Page Management History, a new feature for Facebook Pages. Why you’ll love it: It shows every single action made on and by your Page, when the actions were taken, and who enacted them. No more guessing who gave your customers information that led to a donation or which team member is engaging the most with followers. Now, you have the answers right at your fingertips.

[Read more…]

Filed Under: newsletter Tagged With: data visualization, data viz, donation data, facebook page, facebook page management, nonprofit data, page management history

December 20, 2019 By Erin Cafferty

Google’s Advice for Ads, Drowning in Donor Data & Political Ads Online

My favorite part of December isn’t the decadent food, cheesy Netflix movies or the endless holiday parties (though, I do love all those things). It’s the year-end “best of” lists. This month, however, is not only the end of 2019… it’s the end of an entire decade. That means an abundance of 2010s nostalgia lists.

Everyone from Buzzfeed to The New York Times is pondering how this decade will be remembered (What will we wear to the 2010s theme parties of the future???). Journalists can argue about whether this decade’s key historical contributions were meme culture, smartphones, YouTube or #MeToo. But I feel like a decade’s culture doesn’t quite solidify until well into the next one.

What seems so clearly defined in retrospect is fuzzy and haphazard when you are living through it. But in reading through these lists, one thing *is* clear to me. The digital world is ever-changing. Staying up-to-date with the trends and skills ⁠— from targeted ads to better UX to online privacy ⁠— is both more important and more difficult than ever. For me, writing this newsletter has been an excellent way to keep up, and I hope you all feel the same.

So raise your glass to the end of 2019 and the start of the 2020s! 🥂

From Fake News to Full Transparency

The 2010s can be described as the decade “fake news” became prominent as a buzzword online. Yes, it’s been around for longer than that, but digital media secured its prominence. People are very skeptical these days with so much fake information out there, so it’s important we keep that in mind as we create new digital content and products. Designing for transparency should be our goal in 2020 (and beyond).

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Filed Under: newsletter Tagged With: digital fundraising strategy, donation data, donor data, fake news, Google ads, nonprofit, political ads, political advertising

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