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April 26, 2019 By Erin Cafferty

Better Brand Awareness, Tracking Abandoned Forms & Unraveling the Marvel Universe

Cookies: Sinful or Secure?

This article is a TLDR version of Safari’s latest ITP (Intelligent Tracking Prevention) initiative. If your job involves digital communications, it deserves at least a quick glance. These changes are great for user security and privacy, but not great for people trying to understand their website users. Prior to this change, Google Analytics cookies expired after two years. That means — theoretically at least— you’d recognize a repeat visitors to your site even if their previous visit was 23 months prior. ITP means that cookies expire after a week. Now when someone doesn’t visit your site for two weeks, their next visit is counted as a new user all over again. Basically, if your organization has goals around growing an “audience of loyal users who visit the site once or twice a month,” Safari’s making it a lot harder to measure your progress.

Europeans, They Are Just Like Us

This newsletter is a sucker for survey results. This time, European charities tell Salesforceabout their marketing challenges. Here are my favorite stats:  For 75% of nonprofits in Europe, “raising awareness of their cause” was the top reason to use social media. But 96% (!) said they aren’t using digital marketing “to its fullest potential.” What’s holding them back? These organizations report struggling with selecting the right social platforms, using paid search (including their Google Ad Grant) and measuring outcomes.

[Read more…]

Filed Under: newsletter Tagged With: Cookies, data, data analytics, digital communications, digital strategy, donation forms, e-commerce, Facebook, form abandonment, fundraising, Google Ad Grant, google analytics, IGTV, marketing, Marvel, nonprofit, Salesforce

August 18, 2017 By Emily Patterson

Better Web Forms, Gender Positive FB Ads & A Note From Cville

Bee Measure is proud to be based in Charlottesville, Virginia. Much has already been said about the events of last weekend, so I debated whether to add my voice in the mix. Then on Wednesday, a friend and I took a walk to see the impromptu memorial of flowers, candles, writing and gifts that mourners assembled at the scene of the crash. I wanted to share the photo my friend took. The image says a lot about the mix of sadness, apprehension and determination we all feel this week. As nonprofits (and nonprofit supporters), we do great work. And we will persevere.
– Emily (from Bee Measure)

 

What’s New This Week?

Who’s on First, Oops, Facebook?
Business Insider published a new report about the demographics of our fav social media platforms. Here are the free takeaways. And here’s my summary: Snapchat is getting older, LinkedIn is richer and everyone’s on Facebook.

Gender Positive Does Better, Swears Facebook
I’m not sure how much faith I put in research done by Facebook about Facebook to promote Facebook advertising, but I still am heartened by its study of gender in advertising. For an industry that loves to use images like this, it’s good to have stats that ads promoting equality pay off.

Pittsburgh, Not Paris
I love a good case study, so here’s Pittsburgh’s Chief Data Officer talking about how the city built an open data site that displays 311 calls and police blotter data. And the name is a pun too. Gotta love it!

The Protest in IP Addresses
It’s been a while since I’ve covered data privacy issues related to the Trump administration. But it’s back. In the winter, anti-Trump protestors used the site DisruptJ20.org to organize Inauguration Day protests. Then, the Justice Department issued a request for 1.3 million IP addresses to identify site visitors. Now, the site’s hosting company is resisting.

Advice of the Week

End Web Form Intimidation
Your site probably has a form, or two, or 10. Mine has several, and it only has a dozen pages. I love the content from MarketingExperiments.com, and this video on optimizing website forms provides solid advice. (Just ignore the annoying ads.)

Cool Visualization of the Week

86% Eclipsed
Let’s end this on a fun note. Nothing is currently bringing the US together quite like the solar eclipse. So here’s Vox’s fun, interactive graphic to show you what the eclipse will look like in your zip code. Why can’t you be closer to totality, Charlottesville!

Filed Under: newsletter Tagged With: Charlottesville, donation forms, eclipse, Facebook ads, forms, ip address, marketing experiments, pittsbugh, politics, User Experience, UX

March 13, 2017 By Emily Patterson

Battle of the Donation Forms, Facebook Benchmarks & Cool Data Gifs

Election Data Saga, Take 10
I’ve reported before about the Trump campaign’s use of Facebook data to target voters with messages designed to appeal to their personalities. The New York Times says, yeah, it was exaggerated. Not sure if this is a big deal? Well, the Times would have you think otherwise: “At stake are not merely bragging rights, but also an emerging science that many believe could reshape American politics and commerce.”

And, in other Facebook data Trump news, this algorithm, which was designed to determine your marital status from your social posts, thinks Trump is a bachelor (surprise!).

Battle of the Donation Forms
Behave.org features an A/B test of the week and asks viewers to guess which one won. This week’s test is a donation form. Answer A has the typical suggested donation buttons; B has an open field. Which did better? Well, you have to click through and see.

Oops! New Search Pages’ Bad Data
Last week, this email talked about AMP pages, Google’s new mobile-friendly search results. Well, they are probably making a mess of your Google Analytics. Here’s Marketingland.com on that.

[Read more…]

Filed Under: newsletter Tagged With: data, data visualization, digital strategy, donation forms, Facebook ads, politics, social media

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